Creative and enthusiastic Digital + Direct Marketing Sales professional; Specializing in brand awareness strategy, sales functions, and content building, while driving increased website traffic, access to product explanations, and incremental sales.
Manages digital advertising campaign activities, working with cross-functional teams to deliver quality and timely results
Analyze campaign data and trends to develop insights and strategic recommendations for clients to optimize performance
Develops and maintains strong relationships with Fortune 500 clients, serving as the point of contact to deliver status items and form a deep understanding of business and product lines to help drive growth
Leads the development and execution of creative concepts through the use of creative briefs, kickoffs, internal and external reviews and presentations
Manage campaign budget, timelines, monthly billing, and reporting to properly form and deliver client recommendations for future planning
Championed social media + integrated marketing campaigns for multiple channels. Led graphic design + rebrand strategy + website overhaul increasing engagement by 45%. Executed paid media plans specializing in SEO + FB Ads.
Brand growth stemming from online social media personal training to opening in-person gym with functional fitness, CrossFit, and nutrition coaching.
Deployed marketing operation campaigns, established connections for various segments, and strategized to raise brand awareness and recognition.
Rolled out tactical communication tools for both internal and external usage.
Digital Marketing Focus; crafted blogs, created and updated content for website, and led social media + PR strategy.
Also was familiarized with Google Analytics.
Allison McNulty
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